This cultural festival was started in year 1992 and has grown since then. The year 2014 is the 23d year of this Mahotsav. This festival also figures in the calendar of events of the Department of Tourism, Government of India. A large number of Indian and foreign tourists coming to Agra join this festivity in the month of February. One of the objectives of this craft fair is to provide encouragement to the artisans. It also makes available works of art and craft at reasonable prices that are not inflated by high maintenance cost.
About 400 artisans from different parts of India get an opportunity to display their works of art. To name a few among them are the wood/stone carvings from Tamil Nadu, Bamboo/cane work from North East India, Paper mash work from South India and Kashmir, the marble and zardozi work from Agra, wood carving from Saharanpur, brass wares from Moradabad, handmade carpets from Bhadohi, Pottery from Khurja, Chikan work from Lucknow, silk & zari work from Banaras, shawls & carpets from Kashmir/Gujarat and hand printing from Farrukhabad and Kantha stitch from West Bengal etc.
The festival starts with a road procession with decorated elephants and camels like victory processions of Mughal Emperors and warlords. Drum beaters, trumpet players, folk dancers, skilled crafts men and artisans also join the procession. Artists from all over India come here to display their art and craftmanship.